{"id":20705,"date":"2023-12-14T13:09:53","date_gmt":"2023-12-14T10:09:53","guid":{"rendered":"https:\/\/motieka.com\/?p=20705"},"modified":"2023-12-14T13:09:53","modified_gmt":"2023-12-14T10:09:53","slug":"grozio-ir-sveikatos-paslaugu-reklama-kaip-nepaslysti-ir-neuzsidirbti-baudos","status":"publish","type":"post","link":"https:\/\/motieka.com\/lt\/naujienos\/grozio-ir-sveikatos-paslaugu-reklama-kaip-nepaslysti-ir-neuzsidirbti-baudos\/","title":{"rendered":"Gro\u017eio ir sveikatos paslaug\u0173 reklama: kaip nepaslysti ir neu\u017esidirbti baudos"},"content":{"rendered":"<div class=\"\" dir=\"auto\">\n<div id=\":rm0:\" class=\"x1iorvi4 x1pi30zi x1l90r2v x1swvt13\" data-ad-comet-preview=\"message\" data-ad-preview=\"message\">\n<div class=\"x78zum5 xdt5ytf xz62fqu x16ldp7u\">\n<div class=\"xu06os2 x1ok221b\">\n<div class=\"xdj266r x11i5rnm xat24cr x1mh8g0r x1vvkbs x126k92a\">\n<p dir=\"auto\">Visai neseniai Valstybin\u0117 duomen\u0173 apsaugos inspekcija skyr\u0117 6 t\u016bkst. eur\u0173 baud\u0105 plastin\u0117s chirurgijos klinikai ir 840 eur\u0173 baud\u0105 gydytojui u\u017e paciento k\u016bno dali\u0173 nuotrauk\u0173 vie\u0161inim\u0105. O u\u017e netinkam\u0105 gro\u017eio ir sveikatos paslaug\u0173 reklam\u0105 Valstybin\u0117 vartotoj\u0173 teisi\u0173 apsaugos tarnyba gro\u017eio klinikoms skyr\u0117 net 40 t\u016bkst. eur\u0173 ir 20 t\u016bkst. eur\u0173 baudas.<\/p>\n<\/div>\n<div dir=\"auto\">\n<h3>Kod\u0117l suklumpa gro\u017eio ir sveikatos \u012fstaigos?<\/h3>\n<\/div>\n<ul>\n<li dir=\"auto\">Nes ne visada sugeba identifikuoti, kad skleid\u017eia reklam\u0105, o ne tiesiog informacij\u0105 apie paslaug\u0105.<\/li>\n<li dir=\"auto\">Nes reklamose naudoja prie\u0161 ir po nuotraukas, i\u0161 kuri\u0173 galima identifikuoti pacient\u0105.<\/li>\n<li dir=\"auto\">Nes reklamuodamos savo paslaugas, pasitelkia pacient\u0173 atsiliepimus, kuriuose nurodomi paciento vardas ir pavard\u0117.<\/li>\n<li dir=\"auto\">Nes klaidingai mano, kad gavus paciento sutikim\u0105 reklamoje galima naudoti jo vard\u0105, pavard\u0119, atvaizd\u0105.<\/li>\n<li dir=\"auto\">Nes da\u017enai pamir\u0161ta, kad nuomon\u0117s formuotojai taip pat yra pacientai ir j\u0173 reklamai taikomi tokie patys reikalavimai.<\/li>\n<li dir=\"auto\">Nes reklamose naudoja sveikatos prie\u017ei\u016bros specialist\u0173 rekomendacijas.<\/li>\n<\/ul>\n<div class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s x126k92a\">\n<p dir=\"auto\">Detaliau apie tai, kokias klaidas da\u017eniausiai daro gro\u017eio ir sveikatos \u012fstaigos, reklamuodamos savo paslaugas, ir kaip toki\u0173 klaid\u0173 i\u0161vengti, \u2013 straipsnyje <span class=\"xt0psk2\"><a href=\"https:\/\/www.delfi.lt\/verslas\/nuomones\/raminta-girtaviciute-grozis-ir-sveikata-kad-baudos-negadintu-grazaus-paveikslo-95350827\" target=\"_blank\" rel=\"noopener noreferrer\" rel=\"noopener\"><strong>DELFI Plius<\/strong><\/a>.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Visai neseniai Valstybin\u0117 duomen\u0173 apsaugos inspekcija skyr\u0117 6 t\u016bkst. eur\u0173 baud\u0105 plastin\u0117s chirurgijos klinikai ir 840 eur\u0173 baud\u0105 gydytojui u\u017e paciento k\u016bno dali\u0173 nuotrauk\u0173 vie\u0161inim\u0105. O u\u017e netinkam\u0105 gro\u017eio ir sveikatos paslaug\u0173 reklam\u0105 Valstybin\u0117 vartotoj\u0173 teisi\u0173 apsaugos tarnyba gro\u017eio klinikoms skyr\u0117 net 40 t\u016bkst. eur\u0173 ir 20 t\u016bkst. eur\u0173 baudas. Kod\u0117l suklumpa gro\u017eio ir sveikatos [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":20708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1879],"tags":[],"coauthors":[8215],"class_list":["post-20705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izvalgos","expertise_post-duomenu-apsauga"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gro\u017eio ir sveikatos paslaug\u0173 reklama<\/title>\n<meta name=\"description\" content=\"Kokias klaidas da\u017eniausiai daro gro\u017eio ir sveikatos \u012fstaigos, reklamuodamos savo paslaugas, ir kaip toki\u0173 klaid\u0173 i\u0161vengti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/motieka.com\/lt\/naujienos\/grozio-ir-sveikatos-paslaugu-reklama-kaip-nepaslysti-ir-neuzsidirbti-baudos\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gro\u017eio ir sveikatos paslaug\u0173 reklama\" \/>\n<meta property=\"og:description\" content=\"Kokias klaidas da\u017eniausiai daro gro\u017eio ir sveikatos \u012fstaigos, reklamuodamos savo paslaugas, ir kaip toki\u0173 klaid\u0173 i\u0161vengti.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/motieka.com\/lt\/naujienos\/grozio-ir-sveikatos-paslaugu-reklama-kaip-nepaslysti-ir-neuzsidirbti-baudos\/\" \/>\n<meta property=\"og:site_name\" content=\"Motieka &amp; 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