{"id":22687,"date":"2025-07-28T15:34:21","date_gmt":"2025-07-28T12:34:21","guid":{"rendered":"https:\/\/motieka.com\/?p=22687"},"modified":"2025-10-29T09:58:14","modified_gmt":"2025-10-29T06:58:14","slug":"tvarumo-pazadai-po-didinamuoju-stiklu-nauji-es-draudimai-ir-dior-pamoka","status":"publish","type":"post","link":"https:\/\/motieka.com\/lt\/naujienos\/tvarumo-pazadai-po-didinamuoju-stiklu-nauji-es-draudimai-ir-dior-pamoka\/","title":{"rendered":"Tvarumo pa\u017eadai po didinamuoju stiklu: nauji ES draudimai ir \u201eDior\u201c pamoka"},"content":{"rendered":"

Mados preki\u0173 \u017eenklai vis da\u017eniau naudoja skambius aplinkosauginius teiginius \u2013 \u201eekologi\u0161ka\u201c, \u201etvaru\u201c, \u201edraugi\u0161ka aplinkai\u201c. Ta\u010diau ar visada \u0161ie skamb\u016bs teiginiai atitinka realyb\u0119?<\/p>\n

Europos S\u0105jungos naujasis reguliavimas, siekia sustabdyti klaidinan\u010di\u0105 praktik\u0105 ir apsaugoti vartotojus nuo vadinamojo greenwashing<\/em>.<\/p>\n

Nauji ES draudimai d\u0117l klaidinan\u010di\u0173 aplinkosaugini\u0173 teigini\u0173<\/h3>\n

2024 m. priimta ES direktyva 2024\/825<\/a> \u012fpareigoja valstybes nares iki 2026 m. kovo 27 d. \u012f savo nacionalin\u0119 teis\u0119 perkelti taisykles, kurios draus vartoti nepatikrintus ar klaidinan\u010dius aplinkosauginius teiginius.<\/p>\n

Tai rei\u0161kia, kad \u017eod\u017eius \u201eekologi\u0161kas\u201c, \u201eneutralus klimatui\u201c, \u201e\u017ealias\u201c ar \u201etvarus\u201c bus galima naudoti tik tada, kai bendrov\u0117 tur\u0117s ai\u0161kius ir patikimus \u0161i\u0173 teigini\u0173 \u012frodymus. Bus draud\u017eiama naudoti ir nepatikimus tvarumo logotipus, kuri\u0173 reik\u0161m\u0117 ar kilm\u0117 n\u0117ra ai\u0161ki.<\/p>\n

\u201eDior\u201c atvejis: kai \u017eod\u017eiai nesutampa su veiksmais<\/h3>\n

Neseniai Italijos konkurencijos institucija atliko tyrim\u0105 d\u0117l \u201eDior\u201c reklamos. Prek\u0117s \u017eenklas teig\u0117, kad jo gaminiai kuriami pagal auk\u0161tus etikos ir kokyb\u0117s standartus. Ta\u010diau tyrimas atskleid\u0117, kad kai kuriose Italijos gamyklose, tiekusiose \u201eDior\u201c produkcij\u0105, darbuotojai dirbo prastomis s\u0105lygomis ir u\u017e labai ma\u017e\u0105 atlyginim\u0105.<\/p>\n

Institucija nutrauk\u0117 tyrim\u0105 po to, kai \u201eDior\u201c prisi\u0117m\u0117 ai\u0161kius \u012fsipareigojimus:<\/p>\n

    \n
  • vie\u0161ai skelbti informacij\u0105 apie tiekimo grandin\u0119 ir tiek\u0117jus;<\/li>\n
  • atlikti reguliarius tiek\u0117j\u0173 auditus;<\/li>\n
  • gerinti darbuotoj\u0173 s\u0105lygas;<\/li>\n
  • skirti 2 mln. eur\u0173 nepriklausomiems projektams, padedantiems i\u0161naudojamiems darbuotojams Italijoje.<\/li>\n<\/ul>\n

    \u0160ie \u012fsipareigojimai net vir\u0161ija tai, k\u0105 numato kita ES direktyva 2024\/1760 d\u0117l \u012fmoni\u0173 tvarumo patikrinimo tiekimo grandin\u0117se. Ji \u012fpareigoja \u012fmones vertinti savo poveik\u012f aplinkai ir \u017emogaus teis\u0117ms visoje tiekimo grandin\u0117je.<\/p>\n

    \u201eDior\u201c atvejis parodo, kad reputacija gali kainuoti brangiau nei bet kokia rinkodaros kampanija.<\/p>\n

    Europos S\u0105jungoje tvarumo reguliavimas grie\u017et\u0117ja. \u012emon\u0117ms nebeu\u017eteks gra\u017ei\u0173 \u017eod\u017ei\u0173 apie \u201e\u017eali\u0105 vizij\u0105\u201c, jos prival\u0117s \u012frodyti, k\u0105 jos daro i\u0161 tikr\u0173j\u0173. N\u0117ra abejon\u0117s, kad naujas reguliavimas ir besivystanti praktika privers mados prek\u0117s \u017eenklus per\u017ei\u016br\u0117ti savo naudojamus skambius aplinkosauginius teiginius.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Mados preki\u0173 \u017eenklai vis da\u017eniau naudoja skambius aplinkosauginius teiginius \u2013 \u201eekologi\u0161ka\u201c, \u201etvaru\u201c, \u201edraugi\u0161ka aplinkai\u201c. Ta\u010diau ar visada \u0161ie skamb\u016bs teiginiai atitinka realyb\u0119? Europos S\u0105jungos naujasis reguliavimas, siekia sustabdyti klaidinan\u010di\u0105 praktik\u0105 ir apsaugoti vartotojus nuo vadinamojo greenwashing. Nauji ES draudimai d\u0117l klaidinan\u010di\u0173 aplinkosaugini\u0173 teigini\u0173 2024 m. priimta ES direktyva 2024\/825 \u012fpareigoja valstybes nares iki 2026 m. […]<\/p>\n","protected":false},"author":63,"featured_media":22688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1879],"tags":[],"coauthors":[8228],"class_list":["post-22687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izvalgos","expertise_post-konkurencijos-teise"],"acf":[],"yoast_head":"\nTvarumo pa\u017eadai po didinamuoju stiklu: nauji ES draudimai ir \u201eDior\u201c pamoka<\/title>\n<meta name=\"description\" content=\"Europos S\u0105jungos naujasis reguliavimas, siekia sustabdyti klaidinan\u010di\u0105 praktik\u0105 ir apsaugoti vartotojus nuo vadinamojo greenwashing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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