{"id":22691,"date":"2025-08-28T15:44:08","date_gmt":"2025-08-28T12:44:08","guid":{"rendered":"https:\/\/motieka.com\/?p=22691"},"modified":"2025-10-28T15:50:17","modified_gmt":"2025-10-28T12:50:17","slug":"selektyvaus-platinimo-sistema-kada-leidziama-o-kada-draudziama","status":"publish","type":"post","link":"https:\/\/motieka.com\/lt\/naujienos\/selektyvaus-platinimo-sistema-kada-leidziama-o-kada-draudziama\/","title":{"rendered":"Selektyvaus platinimo sistema: kada leid\u017eiama, o kada \u2013 draud\u017eiama"},"content":{"rendered":"

Selektyvaus platinimo sistema \u2013 tai gamintojo sprendimas parduoti savo prekes tik tam tikras s\u0105lygas atitinkantiems platintojams. Tokia sistema da\u017enai taikoma prabangioms ar technologi\u0161kai sud\u0117tingoms prek\u0117ms, pavyzd\u017eiui, automobiliams, elektronikai ar prabangos gaminiams.<\/p>\n

I\u0161 pirmo \u017evilgsnio tai atrodo logi\u0161ka: gamintojas nori, kad jo produktai b\u016bt\u0173 parduodami tinkamomis s\u0105lygomis, kad klientai gaut\u0173 kokybi\u0161k\u0105 aptarnavim\u0105 ir originalias dalis. Ta\u010diau konkurencijos teis\u0117 riboja, kiek toli galima eiti nustatant tokias taisykles.<\/p>\n

Europos S\u0105jungos Teisingumo Teismas \u201eMetro\u201c byloje i\u0161ai\u0161kino, kad selektyvaus platinimo susitarimai nepa\u017eeid\u017eia konkurencijos teis\u0117s, jei yra tenkinamos visos trys s\u0105lygos:<\/p>\n

    \n
  1. Preki\u0173 pob\u016bdis pateisina tokios sistemos poreik\u012f, pavyzd\u017eiui, kai prekei reikia speciali\u0173 \u017eini\u0173 ar \u012frangos.<\/li>\n
  2. Atrankos kriterijai yra ai\u0161k\u016bs, vienodi ir taikomi visiems vienodai.<\/li>\n
  3. Apribojimai nevir\u0161ija to, kas b\u016btina siekiant u\u017etikrinti kokyb\u0119 ar prek\u0117s \u012fvaizd\u012f.<\/li>\n<\/ol>\n

    Kai \u0161ios s\u0105lygos nesilaikoma, sistema gali b\u016bti laikoma draud\u017eiamu susitarimu, ribojan\u010diu konkurencij\u0105. Pavyzd\u017eiui, jei gamintojas tiesiog nori i\u0161stumti nepriklausomus pardav\u0117jus arba dirbtinai palaikyti kainas, toks elgesys gali b\u016bti vertinamas kaip pa\u017eeidimas.<\/p>\n

    \u201ePorsche\u201c ir \u201eEurospares\u201c atvejis Jungtin\u0117je Karalyst\u0117je<\/h3>\n

    2024 m. ruden\u012f Porsche nutrauk\u0117 bendradarbiavim\u0105 su nepriklausomu atsargini\u0173 dali\u0173 platintoju \u201eEurospares\u201c. \u012emon\u0117 nusprend\u0117 tiekti dalis tik savo selektyvios platinimo sistemos dalyviams \u2013 \u012fgaliotiesiems atstovams.<\/p>\n

    Vis d\u0117lto Jungtin\u0117s Karalyst\u0117s teismas nusprend\u0117, kad tokie apribojimai gali b\u016bti per grie\u017eti ir pri\u0117m\u0117 laikin\u0105j\u012f \u012fsakym\u0105, \u012fpareigojant\u012f \u201ePorsche\u201c ir toliau tiekti dalis \u201eEurospares\u201c, kol bus baigtas tyrimas d\u0117l galimo konkurencijos teis\u0117s pa\u017eeidimo. Teismas pa\u017eym\u0117jo, kad \u201eEurospares\u201c patiria negr\u012f\u017etam\u0105 \u017eal\u0105, tod\u0117l b\u016btina i\u0161laikyti status quo<\/em>.<\/p>\n

    \u201ePorsche\u201c atvejis primena paprast\u0105 dalyk\u0105: gamintojas turi teis\u0119 pasirinkti, su kuo dirbti, bet ta teis\u0117 nevisada yra absoliuti. Atrankos kriterijai turi b\u016bti ai\u0161k\u016bs, objektyv\u016bs ir proporcingi. Kitaip kyla rizika pa\u017eeisti konkurencijos teis\u0117s normas.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Selektyvaus platinimo sistema \u2013 tai gamintojo sprendimas parduoti savo prekes tik tam tikras s\u0105lygas atitinkantiems platintojams. Tokia sistema da\u017enai taikoma prabangioms ar technologi\u0161kai sud\u0117tingoms prek\u0117ms, pavyzd\u017eiui, automobiliams, elektronikai ar prabangos gaminiams. I\u0161 pirmo \u017evilgsnio tai atrodo logi\u0161ka: gamintojas nori, kad jo produktai b\u016bt\u0173 parduodami tinkamomis s\u0105lygomis, kad klientai gaut\u0173 kokybi\u0161k\u0105 aptarnavim\u0105 ir originalias dalis. Ta\u010diau […]<\/p>\n","protected":false},"author":63,"featured_media":22692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1879],"tags":[],"coauthors":[8228],"class_list":["post-22691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izvalgos","expertise_post-konkurencijos-teise"],"acf":[],"yoast_head":"\nSelektyvaus platinimo sistema: kada leid\u017eiama, o kada \u2013 draud\u017eiama<\/title>\n<meta name=\"description\" content=\"ESTT \u201eMetro\u201c byloje i\u0161ai\u0161kino, kad selektyvaus platinimo susitarimai nepa\u017eeid\u017eia konkurencijos teis\u0117s, jei yra tenkinamos trys s\u0105lygos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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