{"id":22802,"date":"2025-12-03T12:25:49","date_gmt":"2025-12-03T09:25:49","guid":{"rendered":"https:\/\/motieka.com\/?p=22802"},"modified":"2025-12-03T12:25:49","modified_gmt":"2025-12-03T09:25:49","slug":"zalieji-teiginiai-po-didinamuoju-stiklu-nauji-istatymai-keicia-rinkodaros-zaidimo-taisykles","status":"publish","type":"post","link":"https:\/\/motieka.com\/lt\/naujienos\/zalieji-teiginiai-po-didinamuoju-stiklu-nauji-istatymai-keicia-rinkodaros-zaidimo-taisykles\/","title":{"rendered":"\u201e\u017dalieji\u201c teiginiai po didinamuoju stiklu: nauji \u012fstatymai kei\u010dia rinkodaros \u017eaidimo taisykles"},"content":{"rendered":"

Nuo 2026 m. rudens bendrovi\u0173 be pagrindo naudojami \u201eeko\u201c, \u201e\u017ealia\u201c ar \u201edraugi\u0161ka aplinkai\u201c teiginiai gali joms kainuoti iki 4 % metini\u0173 pajam\u0173.<\/p>\n

Lietuvoje priimti Nes\u0105\u017einingos komercin\u0117s veiklos vartotojams draudimo \u012fstatymo 2, 5, 6 ir 7 straipsni\u0173 bei Civilinio kodekso 6.228-1, 6.228-6, 6.228-7, 6.228-8 ir 6.228-14 pakeitimai, kuriais siekiama priartinti \u012fstatymus prie nauj\u0173 ES standart\u0173 d\u0117l aplinkosaugini\u0173 teigini\u0173, konkre\u010diai su Europos S\u0105jungos direktyvos 2024\/825 nuostat\u0173 perk\u0117limu \u012f nacionalin\u0119 teis\u0119.<\/p>\n

Tiek Europos S\u0105junga, tiek kitos valstyb\u0117s nustato vis grie\u017etesnes priemones, kuriomis siekiama u\u017etikrinti preki\u0173 \u017eenkl\u0173 teigini\u0173 apie tvarum\u0105 skaidrum\u0105. Tai, be kita ko, atspindi did\u0117jant\u012f vartotoj\u0173 poreik\u012f rinktis tvarias ir draugi\u0161kas aplinkai prekes.<\/p>\n

Nes\u0105\u017einingos komercin\u0117s veiklos vartotojams draudimo \u012fstatymas numato grie\u017etas baudas u\u017e nauj\u0173 reikalavim\u0173 nesilaikym\u0105. Nuo baud\u0173 iki 3\u00a0% \u012fmon\u0117s metin\u0117s apyvartos u\u017e pirm\u0105 pa\u017eeidim\u0105 ir iki 4\u00a0% ar bent 2 mln. eur\u0173, jei pa\u017eeidimai sistemingi ar pakartotiniai.<\/p>\n

Svarbu ir tai, kad Lietuvos valstybin\u0117 vartotoj\u0173 teisi\u0173 apsaugos tarnyba (VVTAT) jau rengia gaires d\u0117l \u017eali\u0173j\u0173 teigini\u0173 reklamoje, kurios tur\u0117t\u0173 paai\u0161kinti, kokie \u012frodymai laikomi pakankamais ir kaip vertinami bendrovi\u0173 naudojami konkret\u016bs \u017eod\u017eiai ar vizualai. Iki \u0161iol VVTAT tyrimai d\u0117l \u201e\u017ealiojo\u201c reklamos pob\u016bd\u017eio buvo pavieniai, ta\u010diau nauji pakeitimai ir gair\u0117s tik\u0117tina sudarys prielaidas pereiti prie sistemingesn\u0117s prie\u017ei\u016bros.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nuo 2026 m. rudens bendrovi\u0173 be pagrindo naudojami \u201eeko\u201c, \u201e\u017ealia\u201c ar \u201edraugi\u0161ka aplinkai\u201c teiginiai gali joms kainuoti iki 4 % metini\u0173 pajam\u0173. Lietuvoje priimti Nes\u0105\u017einingos komercin\u0117s veiklos vartotojams draudimo \u012fstatymo 2, 5, 6 ir 7 straipsni\u0173 bei Civilinio kodekso 6.228-1, 6.228-6, 6.228-7, 6.228-8 ir 6.228-14 pakeitimai, kuriais siekiama priartinti \u012fstatymus prie nauj\u0173 ES standart\u0173 d\u0117l […]<\/p>\n","protected":false},"author":63,"featured_media":22803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1879],"tags":[],"coauthors":[8228],"class_list":["post-22802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izvalgos","expertise_post-konkurencijos-teise"],"acf":[],"yoast_head":"\n\u201e\u017dalieji\u201c teiginiai po didinamuoju stiklu<\/title>\n<meta name=\"description\" content=\"Nuo 2026 m. rudens bendrovi\u0173 be pagrindo naudojami \u201eeko\u201c, \u201e\u017ealia\u201c ar \u201edraugi\u0161ka aplinkai\u201c teiginiai 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