{"id":23534,"date":"2026-08-06T11:51:27","date_gmt":"2026-08-06T08:51:27","guid":{"rendered":"https:\/\/motieka.com\/?p=23534"},"modified":"2026-08-06T11:51:27","modified_gmt":"2026-08-06T08:51:27","slug":"ar-registruotas-prekiu-zenklas-is-tikruju-apsaugo-jusu-verslo-reputacija","status":"publish","type":"post","link":"https:\/\/motieka.com\/lt\/naujienos\/ar-registruotas-prekiu-zenklas-is-tikruju-apsaugo-jusu-verslo-reputacija\/","title":{"rendered":"Ar registruotas preki\u0173 \u017eenklas i\u0161 tikr\u0173j\u0173 apsaugo j\u016bs\u0173 verslo reputacij\u0105?"},"content":{"rendered":"<p>Da\u017enai manoma, kad u\u017eregistravus preki\u0173 \u017eenkl\u0105, verslas jau yra \u201eapsaugotas\u201c. Ta\u010diau tai tik dalis vaizdo.<\/p>\n<p>Keletas svarbi\u0173 priminim\u0173:<\/p>\n<ul>\n<li>Preki\u0173 \u017eenkl\u0173 \u012fstatymas saugo registruot\u0105 \u017eenkl\u0105 kaip pramonin\u0117s nuosavyb\u0117s objekt\u0105, kai jis neteis\u0117tai naudojamas komercin\u0117je veikloje ir sukuriama klaidinanti asociacija su savininku.<\/li>\n<li>Ta\u010diau \u0161is reguliavimas neapima atvej\u0173, kai ken\u010dia reputacija, pateikiama klaidinanti informacija apie preki\u0173 kilm\u0119 ar \u017eenklas naudojamas ne komerciniais, o klaidinimo tikslais.<\/li>\n<li>Tokiais atvejais gali pad\u0117ti nes\u0105\u017einingos konkurencijos reguliavimas. Jis taikomas net jei \u017eenklas neregistruotas. Lietuvos teism\u0173 praktikoje esminis kriterijus \u2013 ne registracija, o tai, ar \u017eymens naudojimas kelia gr\u0117sm\u0119 s\u0105\u017einingai konkurencijai.<\/li>\n<li>Kai siekiama \u012frodyti nes\u0105\u017eining\u0105 pasinaudojim\u0105 kito subjekto reputacija, ie\u0161kovas turi pagr\u012fsti, kad jo gaminiai ar \u017eymuo turi teigiam\u0105 reputacij\u0105 rinkoje, o atsakovas \u0161ia reputacija s\u0105moningai naudojasi. Vien aplinkyb\u0117, kad gaminys yra \u017einomas, neb\u016btinai pagrind\u017eia teigiam\u0105 reputacij\u0105.<\/li>\n<\/ul>\n<p>Taigi tikslus teisinio pagrindo pasirinkimas gali b\u016bti lemiamas veiksnys bylos baig\u010diai.<\/p>\n<p>Pla\u010diau \u2013 Kotrynos Dijokevi\u010di\u016bt\u0117s komentare <strong><a href=\"https:\/\/www.lrt.lt\/naujienos\/verslo-pozicija\/692\/3012239\/kotryna-dijokeviciute-kodel-prekiu-zenklo-registracija-neapsaugo-verslo-reputacijos\" target=\"_blank\" rel=\"noopener noreferrer\" rel=\"noopener\">LRT.lt<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Da\u017enai manoma, kad u\u017eregistravus preki\u0173 \u017eenkl\u0105, verslas jau yra \u201eapsaugotas\u201c. Ta\u010diau tai tik dalis vaizdo. Keletas svarbi\u0173 priminim\u0173: Preki\u0173 \u017eenkl\u0173 \u012fstatymas saugo registruot\u0105 \u017eenkl\u0105 kaip pramonin\u0117s nuosavyb\u0117s objekt\u0105, kai jis neteis\u0117tai naudojamas komercin\u0117je veikloje ir sukuriama klaidinanti asociacija su savininku. Ta\u010diau \u0161is reguliavimas neapima atvej\u0173, kai ken\u010dia reputacija, pateikiama klaidinanti informacija apie preki\u0173 kilm\u0119 ar [&hellip;]<\/p>\n","protected":false},"author":63,"featured_media":23535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1879],"tags":[],"coauthors":[8228],"class_list":["post-23534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izvalgos","expertise_post-konkurencijos-teise","expertise_post-intelektine-nuosavybe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ar registruotas preki\u0173 \u017eenklas i\u0161 tikr\u0173j\u0173 apsaugo j\u016bs\u0173 verslo reputacij\u0105?<\/title>\n<meta name=\"description\" content=\"Da\u017enai manoma, kad u\u017eregistravus preki\u0173 \u017eenkl\u0105, verslas jau yra \u201eapsaugotas\u201c. 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