Creation of Pan-Baltic media services holding

Our team advised Publicum Group, one of the leading companies in Lithuania providing communication services packages, regarding the pan-Baltic merger between two major groups – Publicum Group and Idea Group.

Our corporate team advised the client in all stages of the merger: participated in hard negotiations, drafted merger documents, including the acquisition agreements, reorganisation documents and afterwards structured the joint venture. Furthermore, our team represented the client regarding the acquisition of Adcom (renamed as Arena Media) which is soon to be transferred under the holding company finalising the pan-Baltic media services group. Our team structured the transaction and was responsible for swift implementation, including the application to the Competition Council.

The client expanded the volume of its activity and is going to engage the industry segment with a wider set of communication services. The transaction will allow the client to consolidate its leading position in communication services and enhance their quality. The transaction shall benefit the consumers as the client may provide a wider range of services. Furthermore, this acquisition furthers the rapid growth of the company.