Joint venture in a digital advertising and communication business

Our team has advised UAB “Publicum Group” (Communication services group) on joint venture aspects with the shareholders of UAB “Socialus marketingas”. The M&A team assisted in the drafting of the joint venture documentation.

UAB “Publicum Group” is a well-known and the biggest Lithuanian PR company, while UAB “Socialus marketingas” only started its activities in 2012. Nevertheless, the latter has rapidly grown into the biggest agency providing services in the area of social marketing. Therefore, the impact of synergy is expected to be high: the business skills in social networking of UAB “Socialus marketingas” boosted by the experience of UAB “Publicum Group” in public relations, media planning and advertising shall contribute to the client’s ambitions to become a leading digital marketing company.